A Fresh Look At How Email Marketing Can Grow Your Business

Do you really understand Email Marketing and how it can help grow your business? I thought I did until I recently read an article that challenged my way of thinking about email marketing. You may indeed find this of interest as well.

The article suggested that our (small business owners) perception of marketing is completely flawed. We decide what our customers and prospects want to receive from us based on our own experience. We may think for example, "Would I like to receive an email like that?" and then send it, or not based on our own feelings. (Or based on a desperate need to make a few sales.)

But here's the thing... We're not typical consumers. We're business owners and that quite possibly means our judgment of how to use email marketing is somewhat obscured. So the question becomes, how do you effectively use email marketing if you're thinking like you and not like your target market?

I was curious about this myself and while it may not seem as exciting as Social Media and all the hype surrounding that, it's still subject matter that can't be ignored. That being said, I am inviting you to attend a webinar I'm planning on joining. The webinar will be:

Increase Your ROE (Return on Email)

Wednesday, July 28, 2010

1:00 PM ET/10:00 AM PT

Register for Webinar

In this webinar, you will discover:

• The secret to creating an email marketing strategy that works for YOUR business
• How to get your subscribers to read your emails (and anticipate getting them)
• One business owner's strategy to increasing sales by 80%
• The 3 email marketing campaigns your business can't survive without

The webinar is completely free... Register Now